Packaging design is the forgotten marketing medium. It has been ignored for too long and is one of the most cost-effective ways to promote brands.
Furthermore, packaging design can be a powerful tool in promoting brands and is one of the most cost-effective ways to do so.
It's time for us to start paying attention to this medium and what it has to offer!
1. Packaging design is the forgotten marketing medium
The packaging of a product does not receive as much attention as it should from companies that manufacture and market consumer goods, especially those that are aiming to expand into foreign markets.
2. It has been ignored for too long and is one of the most cost-effective ways to promote brands
For many companies, their products make up only a small percentage of their total annual profit.
Their packaging makes up a much larger percentage, but it doesn't receive anywhere near as much attention as other parts of their business or marketing plan.
3. Packaging design can be a powerful tool in promoting brands and is one of the most cost-effective ways to do so
The right packaging can represent a brand and send a message to consumers about what that brand stands for, while the wrong design might do just the opposite and undermine the very meaning of the product.
4. It's time for us to start paying attention to this medium and what it has to offer!
Packaging plays a huge role in how we perceive products, so it is important that companies pay close attention to how their products are being represented on store shelves.
The fact that there hasn't been much research into consumer behavior with regard to product packaging design makes this issue even more pressing.
Final words
Packaging design is one of the most effective ways to promote brands and has been ignored for too long.
Companies need to start paying attention to this medium, what it can offer, and how packaging plays a huge role in marketing products.
The fact that there hasn't been much research into consumer behavior with regard to product packaging design makes this issue even more pressing.
Packaging represents a brand and sends a message about its meaning while also undermining or strengthening that very meaning through its attractiveness or unattractiveness on store shelves.
It's time we stop ignoring the power of good packaging!