Tips to Better Packaging for Your Brand
You're excited to present your ground-breaking product to customers. You are aware, however, that the rivalry is more intense than before because of the weekly influx of new products onto the market. Retailers are strategically placing shelves on the front and center shelves to draw attention to their brands in this fiercely competitive market.
In today’s world, catching the eye of your product is a must, besides having a good product. Thus, exceptional packaging makes it possible. To achieve exceptional packaging, consider the following factors that can help establish a brand for your product:
Simplicity is the key.
Keeping simplicity in packaging gives it a more classy look. These days, the minimalistic approach is a new trend. This approach also saves on packaging costs. Using only a few packaging products in branding will give more attention to your product than the extra packaging stuff. It also conveys the message that your company does not waste and is thus more inclined towards eco-friendly. A simple packaging design, as well as the packaging products used, can give a sense of sophistication and a modern, aesthetic, and cost-effective look. This, in turn, gives your brand a distinct identity.
Consider Longevity
Product packaging plays an important role in the consumer experience. Sometimes, the color and style of packaging evoke memories in the consumer. The packaging must also be strong so that it lasts in transit and provides an unboxing experience to the end user. Thus, packaging a product the right way can help with branding. External packaging has to be strong and durable in transit. Avoid using weak or old boxes and bags. Heavy product packaging can raise shipping costs. So choosing the right external packaging product is important.
To ensure the packaging remains intact during transit, conduct the following tests to identify its strengths and weaknesses:
- Drop Tests.
- Burst Test.
- Edge Crush Test.
- Vibration Test.
- Moisture Level Test.
Tell a story that connects.
Storytelling is the art of creating a compelling narrative in packaging design. It involves defining the brand story, values, and unique selling propositions.The first step is not just to tell a story, but to have one! Telling your product's story through product packaging gives consumers an emotional connection with the brand. This gives consumers a sense of belonging to your brand.
The narrative can address the target audience, highlighting essential messages and core mission ideals, such as a dedication to sustainability. Packaging and brand identity can inspire personal aesthetic movements and loyalty. By infusing storytelling elements into visuals, including imagery, colors, and typography, packaging design can evoke emotions and effectively convey the brand's personality.
Use Patterns. Don’t Miss You!
Incorporate patterns to elevate a basic approach to packaging. Take, for instance, this tool packaging—while structurally simple, it ascends to a higher level with the captivating striping on the background. The color scheme imparts a quality all-American feel, allowing the tools to speak for themselves.
Patterns are an effective tool for creating an eye-catching background that draws customers' attention to the product. In a similar fashion, this design not only enhances the product's visual appeal but also reinforces the brand's identity and communicates its values.
Maintaining brand consistency is crucial for establishing your brand identity, enhancing brand recognition, and fostering customer loyalty.
Be Audacious. Select vibrant colors.
Choosing the right color of packaging for your product is important. Choosing vivid colors has an eye-catching effect on your brand's shelf. At the same time, the right print, fonts, and graphics on the package also create a unique brand identity. This results in a visual connection between your product and the consumer. Thereby, consumers can easily identify your product on the shelf with a clear visual connection and easily differentiate it from other products on the shelf. The earth-toned colors also give an organic feel. Vibrant colors of boxes, crinkle paper, tissue paper, bags and labels can add an extra pop to the product.
Sense of Touch; Use the Right Texture
Product packaging sometimes uses textures to convey instructions on how to open or not open the product at specific points. For instance, in ziplock bags, the zipper's mounted part features dotted lines that indicate where to cut, allowing for easy reclosure through zipping after opening it once. It also takes one step beyond just visual packaging. The texture of embossed labels, signs, or seals also contributes to a brand's identity.
Modern and Creative Packaging Trends.
Modern packaging gives your brand the illusion that it is not an outdated company keeping up with new trends. Some companies send colorful flyers with QR codes, colorful prints, and the company's logo, whereas others have minimalistic packaging. Thus, modern packaging considers technology trends, security, attractiveness, aesthetic appeal, and eco-friendliness at the same time. In modern times, people have more unique ideas that they implement, and incorporating them into your packaging is easier than in olden times. In addition, social media played an important role. Ideas are easily available on social media. Social media makes it easy to incorporate creative packaging with a slight twist. Instagram and Facebook have floods of ideas, and people are willing to share them with the world. Therefore, you can easily design creative packaging for your product.
Complement the Product
The product and its packaging must complement each other. The color of the boxes and bags, as well as the print, logos, and packaging style, should all complement the product. Your company's well-designed packaging enhances the customer's experience when they unbox your product. It also provides a positive and trustworthy experience for your business.
Pack the Product: Playful and Funny
When opened by the end user, your packaging should create a funny and playful mood for them. In addition to simplicity and minimalism, adding fun elements to your packaging style, such as humorous stickers or labels, can enhance its appeal. It just creates a happy mood for your product. This can capture attention and create positive connections and memories with your audience.
Be Creative and Modern
Indeed, while creative and cool packaging is impactful, the real winner lies in making your product truly remarkable. Consider milk soap as an example – it could have been just another rectangular bar, but it became something exceptional by transforming into an ice cream treat, directly reflecting the milk contained inside.
Modern, sleek, and simple designs also make a lasting impression. Utilize clean lines, simple colors, and sans-serif fonts to achieve a contemporary look. Take a cue from this packaging that not only adopts a modern approach but elevates its style by being gender-neutral. By avoiding leaning towards one direction or the other, it captures immediate attention from curious viewers wondering about the intended audience. The combination of remarkable product and stylish, modern packaging creates a winning formula that stands out in the market.
Choose Wisely
Selecting product packaging that is both reusable and recyclable can establish your company as environmentally conscious and provide a competitive advantage in the concept of sustainability. For example, you can reuse sturdy Ect-32 boxes for repackaging and reusing mail, unlike flimsy Ect-26 boxes. As a result, it reduces waste and pollution in landfills and waterways. This approach gives your customers the idea that you have responsible, eco-friendly practices.
All of the above points, when taken into consideration while choosing the right packaging, will connect your brand to the customers emotionally as well as practically. The packaging has to have a clear message about what your product brand is about.
Let the Product Speak.
Let your product shine for itself. Do not opt out of excessive packaging and confusing information. Let the packaging have clear and transparent information, as well as a classy appearance. This shows that the brand is more sophisticated.
Final Conclusion:
All the above points, when taken into consideration while choosing the right packaging, will connect your brand to the customers emotionally as well as practically. The packaging has to have a clear message about what your product brand is about. Sometimes it's important to show your product in its true form and portray simplicity.